Mumbai. Often people keep their views on Twitter, but when a celeb says something, everyone’s attention goes. In such a situation, if something is written that hurts the sentiments, then there is bound to be an uproar. Something similar happened in the past with famous rapper and Kim Kardashian’s ex-husband Kanye West. One of his tweets became so controversial that German sportswear company Adidas terminated their contract with him. Due to this, there was a loss of more than 2 billion dollars i.e. 16 thousand crore rupees in one day.

Why this uproar happened, first let us tell you a little background. Actually, action has been taken on this ruckus now, it started long ago. Kanye West made a tweet on October 9, which was considered anti-Semitic. In view of the uproar over this tweet, West’s tweet was deleted by Twitter. West wrote in his tweet, ‘I’m a bit sleepy tonight but when I wake up I’m going death con 3 On JEWISH PEOPLE.’ If we translate this tweet directly, then many meanings will come out.

Adidas terminated the contract, the loss is done
Try to understand in simple words, in this tweet, Kanye has talked about killing three Jewish people. Along with this, he has also used the US military’s defense code called DEFCON. His tweet was considered anti-Semitic and many people came out against it. There was continuous uproar on this. On the other hand, Kanye West is a famous rapper, as well as a better fashion designer. He was associated with Adidas and in partnership the shoes were being sold in the market under the name Yeezy. After Kanye’s anti-Semitic views, Adidas decided to end the contract with him.

(Photo Credits: Kanye West Instagram)

(Photo Credits: Kanye West Instagram)

Adidas released a statement, according to which they called Kanye’s views absurd. Adidas said, ‘The company cannot tolerate such indecent language. His comments like this are unacceptable. They are violating the company’s values ​​of diversity, fairness and equality, hence the company is terminating the contract with them.

This is not the first time, earlier also West had arrived at Paris Fashion Week wearing a T-shirt with ‘Black Lives Matter’ written on it. She wore it while changing ‘White Lives Matter’, which became a topic of discussion.

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Tags: Hollywood